The Yale University Art Gallery - 946 Words

The Yale University Art Gallery was founded in 1833 when John Trumbull donated to the University a collection of over 100 paintings of the American Revolution. The original building was raised in 1901. Currently the gallery, considered to be the oldest in the western hemisphere houses a huge collection of art occupying several buildings of the University. The Main building of the Gallery was built in 1953, and was among the very first designs of Louis Kahn who taught architecture at Yale. Kahn sought to give the modern post WWII architecture a monumentality, when designing the gallery. His choice of materials such as heavily textured bricks and bare concrete contrasts with the much more delicate and refined surfaces inside the build as well as the huge glass windows lined by steel. On the outside the buildings simple, plain deprived of any architectural detail walls sharply contrast against the other Neo-gothic buildings of the University. The entrance is hidden in a niche on the s ide of the building, surrounded by multitude of glass fenestrations. After stepping through the door, the visitor finds himself in an large, open space surrounded with loft like areas. In the background visible are the core circulation elements such as the main stair case, which also acts as a sculpture, the elevator and the mechanical core. The ceiling in some of the rooms looks like a cement waffle. Along with the elements of concrete and steel, the hollow- tetrahedral space frames give theShow MoreRelatedArt Museum Of Fort Worth Texas877 Words   |  4 Pagesinfluence and style continued at the Kimbell Art Museum in Fort Worth Texas. Louis Kahn is a modern architect that designed the Kimbell Art Museum. Kahn emerged from the Beaux-Arts movement but became one of the foremost American Modernist architects of the 1950’s and 60’s (Kimball, 1990). Kahn created a building for the Kimbell Art Museum that also complimented the art and did not distract the viewer (Kim ball, 1990). He was commissioned to design the Kimbell Art Museum from 1966-1972). â€Å"Kahn’s museumsRead MoreAnalysis Of Donald Blumberg s The Master 724 Words   |  3 Pages Through August 21 to November 22 2015, Yale University Art Gallery is presenting Donald Blumbergs Photographs: Selection from the Master Sets. 160 photographs from last six decades. Donald Blumberg is a contemporary American photographer born in 1935. In his early carrier, his work focused on street photography; later on he developed his own style showing mass media, identity and consumerism. His black and white photographs explore space, politics and surrounding us culture. The exhibition is dividedRead More Grant Wood Essay1044 Words   |  5 Pages Grant Wood   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  I recently took a trip to the Jocelyn Art Museum. There they had many great painting in the permanent art collection. One that caught my eye, which I had seen many times before, but never knew any thing about, was a painting called Stone City, Iowa , which was created by Grant Wood in 1930. This painting is oil on wood panel and is 30  ¼ X 40 inches. Grant Wood is a famous philosopher who was born in February in the year 1891 in Anamosa, Iowa. Wood was born to QuakerRead More Jacob Lawrence Essay1750 Words   |  7 Pagesmother and siblings to New York, settling in Harlem. quot;He trained as a painter at the Harlem Art Workshop, inside the New York Public Librarys 113 5th Street branch. Younger than the artists and writers who took part in the Harlem Renaissance of the 1920s, Lawrence was also at an angle to them: he was not interested in the kind of idealized, fake-primitive images of blacks - the Noble Negroes in Art Deco guise - that tended to be produced as an antidote to the toxic racist stereotypes with whichRead MoreBuildings And Buildings Of Art Gallery Of Ontario1310 Words   |  6 Pages Shiva Shushtari 500697251 Theme: Buildings and Time Buildings Visited: Eaton Centre St.Lawrance Market (South Building) Art Gallery of Ontario-AGO Word Count: Nowadays, as modern societies provide an almost fixed time-table for humans to operate in various fields, we have far less freedom regarding our natural and momentary impulses than in the past. In other words, we are increasingly detaching ourselves from organic and functional periodicity which is dictated by natureRead MoreStylistic Analysis of Parmigianinos Madonna with the Long Neck847 Words   |  3 Pagesdimension of 216x132cm. The period style is Mannerism which was painted for the Church of Santa Maria dei Servi at Parma and is considered as a masterpiece of the finishing stages in the art of Parmigianino. Although Parmigianino worked on the painting for six long years, yet it remained incomplete. (Web Gallery of Photo, 2012) The work conveys a rather detached poetical feeling with the effect emanating from the marvelous abstraction of forms that has been effortlessly rounded under the even andRead MoreEssay about London: A Cultural City1248 Words   |  5 Pagescreated. London also satisfied more intellectual tastes. Circulating libraries opened; by 1800, the capital had almost 122 of these â€Å"evergreen trees of diabolical knowledge†6. Picture galleries were also set up, depicting scenes from Shakespeare, the Holy Bible, and English history. Founded in 1769, the Royal Academy staged art exhibitions, while scientists met at the Royal Society and experts at the Society of Antiquaries. Mrs. Salmon opened a waxworks in Fleet Street, before Madame Tussaud arrived fromRead MoreEssay The Art Cowboy1439 Words   |  6 Pagesboundaries in the world of art. He created something new, and at the time no one had been able to do that. Jackson Pollock shocked the world of art by introducing a new way of pai nting that changed the definition of art forever. Pollock, born in Cody, Wyoming in 1912, was a cowboy. By his mid teens, Pollock fell in love with art and decided to pursue it. He left the West and headed to New York City, the heart and soul of American art. Young Jackson Pollock, upon arriving at the Arts Students League, beganRead MoreSummary Of The Sad Little Paul 962 Words   |  4 Pages  Throughout the years of high school, he continued his ambitions in music and art, when he couldn t do anything else like sports.   His passion of art continued to grow, while he carried on his desire to attend art school to increase his artistic knowledge.   Ã‚  Ã‚   In 1965, Paul Missal received his B.F.A. degree in painting and printmaking   from Cleveland Institute of Art, soon after received his M.F.A from Yale in 1968. While attending art school, he grew fond of his insightful professors who were the basicRead MoreImages Of Witchcraft During Renaissance Culture2230 Words   |  9 Pagesperiod before the real craze began. Arguably some of the first popular depictions of witchcraft began around the period in which Malleus was published. Dà ¼rer’s Four Witches was produced in 1497. While the image has a number of classical influences, as art and humanist pursuits of the period often did, Linda Hults asserts that Dà ¼rer’s work addresses the common anxieties, which were presented in the Malleus. These are largely issues of gender relations, and of ‘men’s need to control female sexuality’;

Chemistry in Human Body Free Essays

Editor’s Note: This occasional series of articles looks at the vital things in our lives and the chemistry they are made of. You are what you eat. But do you recall munching some molybdenum or snacking on selenium? Some 60 chemical elements are found in the body, but what all of them are doing there is still unknown. We will write a custom essay sample on Chemistry in Human Body or any similar topic only for you Order Now Roughly 96 percent of the mass of the human body is made up of just four elements: oxygen, carbon, hydrogen and nitrogen, with a lot of that in the form of water. The remaining 4 percent is a sparse sampling of the periodic table of elements. Some of the more prominent representatives are called macro nutrients, whereas those appearing only at the level of parts per million or less are referred to as micronutrients. These nutrients perform various functions, including the building of bones and cell structures, regulating the body’s pH, carrying charge, and driving chemical reactions. The FDA has set a reference daily intake for 12 minerals (calcium, iron, phosphorous, iodine, magnesium, zinc, selenium, copper, manganese, chromium, molybdenum and chloride). Sodium and potassium also have recommended levels, but they are treated separately. Read this Practice Test Chem 105 However, this does not exhaust the list of elements that you need. Sulfur is not usually mentioned as a dietary supplement because the body gets plenty of it in proteins. And there are several other elements — such as silicon, boron, nickel, vanadium and lead — that may play a biological role but are not classified as essential. â€Å"This may be due to the fact that a biochemical function has not been defined by experimental evidence,† said Victoria Drake from the Linus Pauling Institute at Oregon State University. Sometimes all that is known is that lab animals performed poorly when their diets lacked a particular non-essential element. However, identifying the exact benefit an element confers can be difficult as they rarely enter the body in a pure form. â€Å"We don’t look at them as single elements but as elements wrapped up in a compound,† said Christine Gerbstadt, national spokesperson for the American Dietetic Association. A normal diet consists of thousands of compounds (some containing trace elements) whose effects are the study of ongoing research. For now, we can only say for certain what 20 or so elements are doing. Here is a quick rundown, with the percentage of body weight in parentheses. Oxygen (65%) and hydrogen (10%) are predominantly found in water, which makes up about 60 percent of the body by weight. It’s practically impossible to imagine life without water. Carbon (18%) is synonymous with life. Its central role is due to the fact that it has four bonding sites that allow for the building of long, complex chains of molecules. Moreover, carbon bonds can be formed and broken with a modest amount of energy, allowing for the dynamic organic chemistry that goes on in our cells. Nitrogen (3%) is found in many organic molecules, including the amino acids that make up proteins, and the nucleic acids that make up DNA. Calcium (1. 5%) is the most common mineral in the human body — nearly all of it found in bones and teeth. Ironically, calcium’s most important role is in bodily functions, such as muscle contraction and protein regulation. In fact, the body will actually pull calcium from bones (causing problems like osteoporosis) if there’s not enough of the element in a person’s diet. Phosphorus (1%) is found predominantly in bone but also in the molecule ATP, which provides energy in cells for driving chemical reactions. Potassium (0. 25%) is an important electrolyte (meaning it carries a charge in solution). It helps regulate the heartbeat and is vital for electrical signaling in nerves. Sulfur (0. 25%) is found in two amino acids that are important for giving proteins their shape. Sodium (0. 15%) is another electrolyte that is vital for electrical signaling in nerves. It also regulates the amount of water in the body. Chlorine (0. 15%) is usually found in the body as a negative ion, called chloride. This electrolyte is important for maintaining a normal balance of fluids. Magnesium (0. 05%) plays an important role in the structure of the skeleton and muscles. It also is necessary in more than 300 essential metabolic reactions. Iron (0. 006%) is a key element in the metabolism of almost all living organisms. It is also found in hemoglobin, which is the oxygen carrier in red blood cells. Half of women don’t get enough iron in their diet. Fluorine (0. 0037%) is found in teeth and bones. Outside of preventing tooth decay, it does not appear to have any importance to bodily health. Zinc (0. 0032%) is an essential trace element for all forms of life. Several proteins contain structures called â€Å"zinc fingers† help to regulate genes. Zinc deficiency has been known to lead to dwarfism in developing countries. Copper (0. 0001%) is important as an electron donor in various biological reactions. Without enough copper, iron won’t work properly in the body. Iodine (0. 000016%) is required for making of thyroid hormones, which regulate metabolic rate and other cellular functions. Iodine deficiency, which can lead to goiter and brain damage, is an important health problem throughout much of the world. Selenium (0. 000019%) is essential for certain enzymes, including several anti-oxidants. Unlike animals, plants do not appear to require selenium for survival, but they do absorb it, so there are several cases of selenium poisoning from eating plants grown in selenium-rich soils. Chromium (0. 0000024%) helps regulate sugar levels by interacting with insulin, but the exact mechanism is still not completely understood. Manganese (0. 000017%) is essential for certain enzymes, in particular those that protectmitochondria — the place where usable energy is generated inside cells — from dangerous oxidants. Molybdenum (0. 000013%) is essential to virtually all life forms. In humans, it is important for transforming sulfur into a usable form. In nitrogen-fixing bacteria, it is important for transforming nitrogen into a usable form. Cobalt (0. 0000021%) is contained in vitamin B12, which is important in protein formation and DNA regulation. Importance of chemistry in our daily life Importance of chemistry in our daily life Everything is made of chemicals. Many of the changes we observe in the world around we see that caused by chemical reactions. Chemistry is very important because it helps us to know the composition, structure changes of matter. All the matters are made up of chemistry. In our every day like various chemical are being used in various from, some of those are being used as food, some of those used clanging etc. 1 Element in the Human Body Body is made up of chemical compounds, which are combinations of elements. Probably know body is mostly water, which is hydrogen and oxygen, 2. Health Care and Beauty: The diagnostic tests carried out in laboratories, the prognostic estimations, medical prescriptions, pills, the vaccines, the antibiotics play very vital role in health monitoring, control of diseases and in alleviating the sufferings of the humanity. Right from birth control to enhancement of life expectancy- all have been made possible using the unequivocal services of Chemistry. From simple sterilization surgical instruments with antiseptic solution to Chemotherapy and Genome sequencing are all nothing but applications of Chemistry. Injecting cows, buffaloes, goat and sheep with bovinesome towrope Increases milk-production but it is indiscriminately being used by sportspersons to un-ethically enhance performance. Aging- a chemical change can only be checked chemically. Most beauty products are produced through chemical synthesis to clean, nurture and protect skins. However their certain ingredients are hazardous to our health in the long run. 3. Industries and Transport: From cloth mills, lather factories, petro-chemical industries and refineries to metal industries- all use numerous fuels for power generation and chemical products for processing their product and improve the equality and simultaneously produce pollution. Now-a-days chemical effluent treatment plants use chemicals to control or neutralist he hazardous impact of pollutants produced by the industries. Aviation and shipping industries generate power through power plants which burn fuels. Petrol and diesel emit out green house gases dangerous for the survival on earth which damage the ozone layer that protects us from UV rays. As a result global warming has taken place which is a destroyer of the planet earth. But again Chemistry paves the way with bio-fuels. 4. Food Security and Agriculture: The famous green revolution to increase agricultural produce so as to ensure food security was triggered by the advent of inorganic fertilizers. Since then fertilizers are extensively used by farmers to restore the fertility of soil in the fields. Pesticides are used to protect the crop during farming nd preserve the grains from pests, rats and mice during storage. Genetically modified seeds which are used to enhance production and earn profits through export of food grains are agricultural applications of Bio-chemistry. Whereas refrigeration system for cold storage of vegetables and raw meat uses Poly Urethanes Foam (PUF) and the chemical properties of gases, the preservatives i n packaged food products are known to have adverse impact on our body. 5. Science and Technology: The destructive effects of Atom Bombs dropped on Hiroshima and Nagasaki? Generations in Japan have suffered the devastation and there has-been no solace. The threat of weapons of mass-destruction (WMDs) like the Nuclear, Chemical and Biological weapons looms large on the Humanity. Terrorists are using RDX and other explosives to run currents of fear down the spines across the globe. Nuclear reactors which are going to serve the future generations through power generation leave us with the problem of Nuclear Waste Management. Whereas the destructive power is generated through chains of chemical reactions, we remain assured that Chemistry has facilitated the chain of counter measures too in the form of safety suites and NBC resistant bunkers. Forensic science- the comprehensive scientific analysis of material evidence in the context of the law uses principles of chemistry to facilitate crime investigation. Tele-communications, Information Technology and Space Missions- all bank on the chemistry of semi-conductor sand nano-tubes. 6 Cooking Chemistry explains how food changes as we cook it, how it rots, how to preserve food, how our body uses the food eats, and how ingredients interact to make food. 7 Cleaning Part of the importance of chemistry is it explains how cleaning works. e use chemistry to help decide what cleaner is best for dishes, laundry, yourself, and your home. we use chemistry when use bleaches and disinfectants and even ordinary soap and water. How do they work? That’s chemistry! 8 Medicine it is very need to understand basic chemistry so that we can understand how vitamins, supplements, and drugs can help or harm us. Part of the importance’s of chemistry lies in developing and testing new med ical treatments and medicines. 9Environmental Issues Chemistry is at the heart of environmental issues. What makes one chemical a nutrient and another chemical a pollutant? How we can clean up the environment? What processes can produce the things our need without harming the environment? We’re all chemists. We use chemicals every day and perform chemical reactions without thinking much about them. Chemistry is important because everything you do is chemistry! Even our body is made of chemicals. Chemical reactions occur when we breathe, eat, or just sit there reading. All matter is made of chemicals, so the importance of chemistry is that it’s the study of everything. Reference 1. http://chemistry.about.com/od/chemistry101/f/importanceofchemistry.htm Chemistry is present in every aspect of life, and here we can see a few examples. There are articles about the chemistry of everyday life, and also a few about physics, as it’s also present in our daily life 2 http://www.novapdf.com How to cite Chemistry in Human Body, Papers

Virgin Mobile Case Analysis free essay sample

For instance, customers’ distrust in pricing plans due to confusing usage rates; companies’ inconvenient and inconsistent off-peak hours; service provider’s hidden fees that include taxes and higher rates after minutes are used up, universal service charges, and one-time costs; and binding contracts by the service providers that require good credit history. Major carriers are not addressing these needs because they are complacent among competitors, and they do not view the non-business and/or younger market as a viable option for growth. As a delayed market entrant, Virgin Mobile’s strategy is to target an unsaturated market segment, while still attempting to earn a profit from a limited income segment. The target market consists of trendy consumers from ages 14 to 29. The company sees this market as an opportunity for growth because of their different usage, needs, and spending habits. However, this market’s limited purchasing power and distrust of industry pricing plans has made creating customer lifetime value and achieving profitability difficult. We will write a custom essay sample on Virgin Mobile Case Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To reach Schulman’s goal of having 1 million subscribers by the end of the first year, and 3 million by the fourth, the company must determine the most profitable and sustainable pricing plan. Option One Clone the Industry Prices: The proven success of the cell phone industry’s current prices is a viable option for modeling Virgin Mobile’s pricing strategy. Because Virgin Mobile has a limited advertising budget of $60 million, the familiarity of customers with established promotional strategies makes this an attractive option. However, this option would reduce competitive advantage within the market and serve as a challenge in penetrating such a saturated market with a similar offering as competitors. It currently takes a carrier 17 months to break even on customer acquisition costs, with a customer lifetime value of $540. 43 for those that do sign contracts, and a customer lifetime value of -$27. 14 for those that prepay (see Option 1). Furthermore, this largely ignores the demands of the 14-29 year age bracket. Many in this target segment would opt for a prepaid plan, which has a negative LTV, and is thus unsustainable. Option Two Set Prices Below the Competition: Virgin Mobile can market a â€Å"cheaper, plain and simple† strategy to satisfy the limited spending power of the company’s target market by reducing the price per minute to drive sales and market share. Decreasing the cost per minute from the industry average of 20 cents (assuming 200 minutes/unit/month) to 15 cents, decreases the customer lifetime value and raises the break-even period. LTV decreases to $126. 55 for those that sign contracts and -$182. 99 for those that prepay. This option is inconsistent with company goals, as margins and profitability will be driven down. Fundamentally, this is not a long-term solution. Option Three A Whole New Plan: Virgin Mobile has the option of creating an entirely new strategy for the introduction into the market. The use of contracts helps establish customer retention and is a filter to those customers who have bad credit. However, without a signed contract with the customer, Virgin Mobile operates without a safety net and higher churn rate if the customer is unhappy with the service provided. In terms of introducing prepaid pricing, this could serve as a way for the company to differentiate itself from competitors. Specifically, the prepaid option caters to the younger target market by eliminating hidden fees, offering flexibility in choosing contracts, and removing the risk of missed payments. On the other hand, prepaid pricing increases the churn rate by four percent and runs a risk of limited returns and customer loyalty. Hidden fees allow Virgin Mobile to promote low per minute prices, but the company is still able to collect additional revenues. In the proposal for Option 3, we significantly decreased our costs, allowing Virgin to slightly lower the price while maintaining a high margin. Because Virgin can buy its handsets at a cheaper basis than their competitors, they can lower the relative handset subsidy while still offering the handset to customers at $50, which is lower than the industry average. Furthermore, â€Å"other charges† (hidden fees) will be reduced from $12 to $5, eliminating all fees except taxes and those necessary for operation. We will be able to reduce the cost/minute to $0. 8 and will add unlimited text messages for $5 no on-peak, off-peak times or overage costs. This factor will help Verizon tap into the younger markets by offering straightforward plans at a slightly lower cost, flexibility in contracts, with the benefits of hip apps included in the service. Customer lifetime value would reach $926. 90 for those with contracts, $274. 29 for those without contracts; and breakeven would be reduc ed to 5 months. Recommendations After careful consideration and financial analysis, we chose Option 3 for our pricing structure. We felt having a low-cost, straightforward, pick-your-plan service was crucial to reaching the 14-29 age bracket. First, we found it important to have a plan that allows our customers the option of signing contracts or going on a prepaid basis. We felt that the younger segment in this age bracket would be included in their parents’ cell phone plan or supported by their parents, and the stability of contracts would appeal to these parents. However, having the non-contract option helps appeal to the older segment of the age bracket, to the young adults that are now on their own but don’t have the credit quality to sign a contract. This aspect of our product would essentially provide the best of both worlds and give our customers a sense of reliability with the brand. Having two options would also combat potentially high churn rates associated with non-contract agreements. Furthermore, because we were able to cut our costs given our low advertising budget and niche target market, we were able to emerge as a cost leader in the industry and still maintain high margins and high profitability. We will be able to advertise a lower cost per minute as well as lower hidden fees. Positioning Virgin Mobile as a low-cost brand will give us instant traction in the marketplace and differentiate our product from our already congested competitors. In addition, we saw a good opportunity to capitalize on text messaging as a key selling point for youths. By offering an unlimited plan, users might be more inclined to switch to our coverage once text message totals from other service providers begin to pile up. The final key factor we wanted to emphasize might in fact be the most important; making Virgin Mobile a hip brand. By focusing on unique design and packaging Virgin could position themselves as a â€Å"cool† product. Our age bracket values product design, so catering to these needs would go a long way in marketing our product. The idea of VirginXtras plays perfectly to this market position and would allow our company to receive the most â€Å"bang-for-our-buck† considering our low advertising budget. In order to maintain a low cost structure, we must make efficient use of the advertising dollars we do have.